PRIORITIZE OUR PLANET. ALWAYS.
As Brand One continues to grow, it's important that we remember to be mindful of the carbon footprint we are creating.
As many people already know, the textile industry contributes to a large percentage of the worlds pollution & waste, but the real question is how is this happening?
Briefly dive into why the textile industry is extremely harmful for our environment and how brands like our own are going the extra mile to ensure that we are producing a high quality product that is sustainable for our environment, yet fashionable for our customers!
Note: This graphic is ONLY breaking down the harm done to the environment in the process of creating the garments. These statistics do not include the plastic packaging, toxic inks and waste it takes for each garment to be printed & shipped by the clothing brands...
WHAT CAN BE DONE TO BREAK THIS TREND?
"After falling into this trap myself, I realized how much waste was being produced when I purchased a garment, had it shipped to the shop, printed it, bagged, tagged and finally shipped it out. So I began to break down the various areas of our brand that were creating waste, and started researching eco-friendly alternatives from clothing manufacturers, screen printing methods, to shipping strategies & everything in between. A year and a half later and here we are, proud to announce that we have nearly removed our entire carbon footprint!"
-Brandon Martinkus / Founder
HERE'S HOW WE GOT THERE:
1. At first we were just ordering apparel from wholesale clothing companies, and not paying attention to the process of how the garments were created. So the first transition was to find a clothing manufacturer that prioritized in an eco-friendly process of creating apparel. Luckily, we were fortunate enough to stumble upon a couple manufacturers that are environmentally friendly & based in the the United States! Because we have our resale license, we were able to set up accounts with them and transition from purchasing cheap garments from the wholesalers, to new manufacturers that use 1/5 of the amount of clean water and recycled plastics to create their products.
2. After sourcing an eco-friendly product, the next step was to find a way to print our garments (in house) without using inks & solvents that are harmful for our environment. Since it's 2021, we were able to quickly find numerous alternatives from water based inks to soy based solvents.
3. Last and most importantly, we needed to find a way minimize the amount of waste that was being created when tagging, bagging and shipping out each order. At first, we used the ole poly mailer with the heat sealer & threw away a shit ton of plastic however, we then realized that there was a better alternative. With the help of a couple local brands, we were able to convert to 100% biodegradable poly mailers, recyclable hang tags, and custom cardboard boxes to make our shipping process fully biodegradable and recyclable!
All in all, the process of removing your carbon footprint isn't a cake walk, and we are still fine tuning some of our systems to knock out 100% of the waste we create. However, it's also not impossible. If more clothing brands would just focus on the waste they created, instead of the dollars it could save them to continue their old ways, then I believe that the textile industry could limit the amount of pollution and waste that it creates.
Do your part. Become eco-friendly. Save OUR planet.